Buckley’s Double-Action Baking Powder

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License: Creative Commons Attribution Buckley's Double-Action Baking Powder Dan and Agnes
Views: 1739
19 Jun, 2009


The wonder of double-action baking powder, 50s-style.

Director's Notes:

The film attempts to explain the science behind baking powder using a 1950s commercial format. We filmed it in Agnes’ kitchen and acted it out ourselves.

SciCast Notes:

Nominee: EPSRC Best Film (Adults), 2009

Utter, utter, utter genius.

The 1950s style is plain ridiculous, and carried off beautifully. Very nicely shot, a good clear explanation, and it doesn’t outstay its welcome — it’s only a minute and a half long! Excellent performances, too, with Agnes’ voice-over of the chemistry delivered particularly well.

A brilliant, brilliant film, and a worthy nominee in the EPSRC Best Film (Adults) category. It’s a sign of the tremendous competition in that category that it didn’t romp away with the trophy.

— Jonathan.